Concept by Black Ops Studio: a fictional brand, not a client.

Trattoria Velia

A fictional trattoria in Rome whose website is its own daily paper: turn the front page, step inside, and order from the waiter.

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Type: Concept, fictional brand
Industry: Restaurant
Services: Restaurant website, Online ordering, Table booking, Motion
Year: 2026

The front page of La Gazzetta di Velia lying on a dark table: the masthead, a five-item nav, the headline “Buonasera, Roma!” next to a line drawing of the trattoria’s façade, today’s specials with their prices, and a dog-eared corner.

A paper that draws itself.

The façade draws itself in ink while the type is already there, then the street keeps moving: smoke, birds, laundry, a waving waiter. Turn the dog-eared corner and the page swings over in 3D.

Order from Marco.

Inside, the waiter speaks in a bubble and opens the menu card. Each dish has its own page with its story and a pairing; the ticket adds up the total and the order leaves on WhatsApp, already written.

Page 3, inside the trattoria: the bar, Marco the waiter with his speech bubble and six category tiles, and the menu card open on the Carbonara page with its story, a wine pairing and an “Add to the ticket” button.

A table, on a phone too.

Booking picks the day, the time and the party, then sends the request on WhatsApp. On a phone every page becomes a scrolling sheet with the same page turn, in English and in French.

Two phone screens: the French front page of the paper, and the booking card with the days, the times and the number of guests.

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