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Concept by Black Ops Studio: a fictional brand, not a client.

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Selma Arden

A fictional photographer’s portfolio in a darkroom: brush the black off her image, then pick frames from a contact sheet.

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Type
Concept, fictional brand
Industry
Photography
Services
Portfolio, WebGL, Motion
Year
2026
The Selma Arden hero: “SELMA” and “ARDEN” stretched to the edges of a black screen, a brushed opening revealing part of a woman lying in dark water, and a short manifesto in the middle.

Develop the image

The cursor is a brush: each stroke wipes the black off a looping film and closes again a few seconds later, with a liquid-glass edge. Scrolling floods the frame with light until it burns out to white.

The contact sheet

The flash becomes a white page. Moving the mouse drops frames from the roll along its path, each with its number and caption, before a red grease pencil circles the chosen print.

The French contact sheet: “Planche contact N° 01” in large black type on white, two lists of services, and a few photographs from the roll dropped on the right.

Phone and two languages

Phones and tablets have their own compositions and a menu; a finger does the brushing. Every line exists in English and in French.

Two phone screens: the name “SELMA ARDEN” on black with the manifesto, in English and in French.
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