Concept by Black Ops Studio: a fictional brand, not a client.

Clairvue

A fictional eye-care centre: the scroll zooms into an eye, a lens splits into four layers, and a visit is booked on WhatsApp.

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Type: Concept, fictional brand
Industry: Eye care
Services: Clinic website, Booking journey, Motion
Year: 2026

The Clairvue home page: a portrait of a woman with blue eyes on a pale background, the headline “See clearly. Feel at ease.”, a small card with a close-up of an eye, and the “Book a visit” and “Lens fitting” buttons.

Into the eye.

One scroll carries the camera from the portrait into the iris, redrawn sharp at every step, while a cyan scanner draws itself over it and its ring turns.

The eye seen up close, filling the screen, with a glowing cyan scanner over the iris: arcs, two circles around the pupil, a fine mesh and scan lines.

Four layers, four steps.

The eye washes out to white, a single lens settles in and splits into its four layers. Each card is a step of the fitting, and it lights its layer when you point at it.

The French version: “Quatre étapes. Une adaptation claire.”, four transparent lens layers side by side, and four white cards, the second one blue and lit.

Booked in three steps.

The reason, the preferred time, the details, then a check: the request opens in WhatsApp already written, with its reference. On a phone every step fits under the thumb.

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