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Concept: a fictional brand, designed and built by Black Ops Studio. It is not a client project.

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Distill

A fictional AI-readability product: web pages ride a belt under an orange scanner and dissolve, pixel by pixel, into the plain HTML a machine reads.

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Type
Concept, fictional brand
Industry
Software
Services
Product website, Motion
Year
2026
The Distill home page: a desert-photo web page crosses an orange scanner line and breaks into orange pixels, with its HTML printed on the left.

The idea in one picture

The product is invisible: people see the same site, machines get a lighter one. So the page shows both at once. Pages drift past a scanner: a website on the right, their own source code on the left.

Real pages, real code

No video. Each card is a working web page, each code block is real text, and the dissolve is drawn frame by frame. Drag the belt back and a page rebuilds from its code.

A dark page crossing the scanner: its left half is HTML in grey type, its right half dissolves into a cloud of orange pixels.

Just as sharp on a phone

On a phone the cards are wider and the belt sits under the headline, with the same scanner and counter. The site is in English and French, and anyone who turns off motion gets a still page with one card caught mid-scan.

Two phone screens, in English and in French: the headline, the button and the belt with its scanner.
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